Video Clips : Telecom New Zealand Limited

The industry standard for getting users hooked on content seems to be the introductory offer of $0. Vodafone did it earlier this year with the free Vodafone Live! and now Telecom is doing it with their fee Video Clips.
I must say I don’t really think that people became addicted to Vodafone Live! now that it is over, people are just not using it – it is a fairly expensive service and they did not really make it a “can’t live without” experience.
Rather than just text messages, Video capable phones can now receive video replays of sports, news and even game reviews.
How much do you think a service is like this is worth?