Playtime Magic

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Home » baby toys, competitions

Submitted by ghada on Wednesday, 4 March 200918 Comments

Scandal has surrounded the safety of particularly wooden toys and the materials used to make them. Jessica from Playtime Magic decided that if she was not able to find the durable and safe wooden toys that she wanted for her daughters, she would make them herself.

What is your name and how many children do you have?
My name is Jessica and I have 3 little girls between the ages of 1 and 4 years old.

What is your business and how long has it been running?
We manufacture wooden educational toys and development systems and have been running since September 2008 so theoretically we are still new in the toy industry but working everyday to achieve our goals and promote our brand “Playtime Magic”.

When did you decide to start your business? What was the light bulb moment when you decided that you had to start your business?
We started Playtime Magic when we noticed a lack of affordable NZ made wooden toys. Most that were found could not guarentee that they were 100% safe which in our terms means better child safety standards then the standard laws issued by every country. The reward systems came about after I couldn’t find anything suitable for my oldest daughter that would last as I didn’t want to keep having to buy replacement stickers for a chart so therefore the reward systems were designed.

How do you balance work and family?
To be honest I am still working on a balance but so far timing has been playing a big part.

What is up ahead for your business in the future?
Lots we hope!! We have new products due to launch next week, a new retailer overseas so far but overall we have alot of goals we would love to achieve so we just keep working towards them.

How has your life changed from BC (before child)?
Alot! I myself went from being a total geek analysing sheets of code to being a stay at home mum but I wouldn’t have it any other way.

What have been your greatest accomplishments in business? And your greatest struggles?
Our greated accomplishment and also struggle so far has to be the development of the wholesale side of our business. It’s been a pretty full on learning curve, we are still learning even now.

How can people find out more about your products?
By visiting the links below or even feel free to contact us directly.
www.playtimemagic.co.nz
http://playtimemagic.blogspot.com
http://twitter.com/playtimemagic

Thanks, Jessica!

Playtime Magic is giving you the chance to choose one item from either their ABC & 123 Counting Disks orÂ Magic Blackboard range in a variety of colors.

For one chance to enter, simply tell us which one you would prefer for your child.

For another chance to enter, post the link to this contest on your Facebook profile (http://girlstoys.co.nz/2009/03/playtime-magicplaytime-magic/)

Thatâ€™s it! Easy-peasy! Two ways to win. You can enter both ways or just one way. Remember, if you post to Facebook, you must come back here and let me know in the comments.

Entries close Thursday, March 26, 2009 at 5pm
Open to NZ Residents only.
Winners will be picked at random from random.org

Good Luck!

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18 Comments »

Kim Reilly said:

I’d love to go in the draw for a Magic Blackboard! They’re fabulous!!

- 5 March 2009 at 6:58 am

Alison said:

The magic blackboards look lovely, I’d love to win one for my kids they would be thrilled to have one to create on.

- 5 March 2009 at 9:47 am

Alison said:

I have posted the link to the competition on my facebook profile.

- 5 March 2009 at 9:50 am

Maria said:

MY choice is ABC & 123 Counting Disks. Perfect for both of my boys.

- 5 March 2009 at 11:41 am

Angela said:

I would love the Butterfly Magic Blackboard – so cute You could see hours and hours of fun with this.

- 6 March 2009 at 10:22 am

paula hudson said:

i hope i win the magic blackboard it helps your child in so many ways:

Encourages hand eye coordination.
Helps develop creativity and imagination.
Encourages the development of fine motor skills.
Creates a positive, fun learning experience.
Helps with teaching of literary skills

- 9 March 2009 at 10:57 am

erin cooper said: